Flyer design for a golf tournament and beach party
Freelance Graphic Designer
I was hired by Icarus Group to design flyers for their annual golf tournament and beach party. Their target market was young adults in their 20's, so we wanted to make the flyers look exciting with a touch of class. The concept features a colourful, vibrant image of the beach / boardwalk to really grab the viewer's attention. The bright colours exude fun and excitement, while the lower half features all the event information written in neat white-on-black. Thus, the flyer maintains that touch of class and creates a nice balance between party and professional. The flyers were well-received and the client was very pleased with the end result.